About 1000skis A rider-owned ski brand from Sweden.

1000skis is a Swedish ski brand founded in 2021 by six friends who met in the ski scene. We make carving, park, all-mountain, freeride and powder skis. All of them are red, and all of them are made at Åre Skidfabrik in Sweden.

Read our story Meet the team

Three skiers standing on a snowy ridge with red skis planted upright in the snow

Beeep. Beeep. Beeep.

Finally, he picked up the phone.

“Don’t sign a new ski contract!” I shouted.

“So…” he started.

“Yes!” I interrupted.

“The others?” he wondered.

“Onboard,” I confirmed.

“So we’re doing it?” he asked just because he wanted to hear me say it.

“We’re doing it,” I said just because I knew he wanted to hear me say it. “Sunday, eleven o’clock, the usual spot.” I continued and hung up.

“Can we open up a window or something?”

The office was tiny but we were used to squeezing.

The conversation was about how. And why. Anyone could, in theory, make skis. So why were we?

“We have to make better skis, the best skis, the skis we’ve always wanted to ski” was one answer.

“I won’t do it unless we’re one hundred percent dedicated to make it as sustainable as we possibly can” was another.

Everyone nodded along in agreement. But by the third answer the nodding stopped.

“But we can’t just make skis. Skiing has never been about skis. It’s about the culture. Our culture, the culture we grew up in. We owe it so much and we have to try and give back to it and keep it growing, evolving and stuff.”

The nodding stopped because it had turned into something else. A sort of headbanging. Violent, euphoric, f**k-yeah-that’s-right headbanging.

Epilogue

We didn't have a name that day, but that’s when the ski company 1000 was born. Or 1000 the culture company if you will. Because while we work harder then we’ve ever worked to make the skis we’ve always wanted to ski, the real reason we’re doing this is to take over an industry run by big corporations and give back the power to the ones who truly keep it alive. The skiers.

So, whenever there’s a decision to make there’s one thing that echoes in the back of our minds. A lodestar, a motto, a rule that helps us stay on the right track.

Motion-blurred skier on bright red skis, seen from above

KEEP THE CULTURE MOVING.

Design

“That looks cool, I want that!” is probably one of the most common thoughts in the world. A new graphic every year can make people buy a new pair even if they don’t actually need one. Over-consumption is a driver of climate change and we don’t want any part in it. That’s why we make red skis and red skis only. New year? Same color. New model? Same color. It hurts sometimes, because of course we get so, so many ideas on graphics. But it’s a good pain. “Why red though?” you might wonder. Why not? It’s nice. It’s the color of love. And just like the skis it POPS

Manufacturing

Maybe you’ve been to Åre, maybe you’ve not. Either way, it’s probably the Swedish capital of skiing and definitely the place we make our skis. Åre Ski Factory has won awards for being themselves – a top-tier facility with more than 40 years of experience. As the young kid on the block we call the ski industry, we can’t stress enough how much it means to us to work with such an institution. We thought we knew skis and sustainability, but thanks to everyone at Åre Ski Factory we now know a lot more.

What our skis are made of

Community

We’re founded by X-Games medalists, awarded ski film makers and long-time professional skiers. But that’s just a resume. We’re really founded by people who loves skiing. Not only the act of it, but everything around it. The people, the places, the fact that you can meet a stranger on a beach on the other side of the world and feel like friends just because you found out that you’re both skiers. It’s the culture we grew up in and we want to do everything we can to give back. We’re still in the starting blocks, but we invest in our riders, content creators, community events, films and other projects that we see creates value for the culture. And we ask you, our customers, to be a part of our journey and tell us where you think we should go as a brand.

Sustainability

Sustainability wasn’t really a subject in the 90’s or the 00’s, but we know a lot more these days. And the best thing about being a fairly new company is that we don’t have any old habits to get rid of. We can make it right from the beginning. We have made two public commitments through SME Climate Hub, as part of the UN Race to Zero campaign: to halve our emissions intensity, per krona of revenue, by 2030, and to reach net zero by 2050. These are goals, not independently verified results; our Climate Action Plan describes how we work towards them. And since we're still a tiny player on a big field, we're thrilled to be part of the Winter Sports Sustainability Network, a group that covers a large majority of the ski and snowboard industry. It's where we share best practices, unify our voice with suppliers, and do what we can to set an example for other industries.

To learn more about our work follow #1000sustainability.

For a more in-depth read, our sustainability page

Benefit for All

The “B” in B Corp stands for Benefit for All. Not just shareholders — workers, communities, customers, and the environment.

We are a certified B Corporation. We were certified on 8 November 2025, after starting the process in 2022, meaning we met the standards of social and environmental performance set by B Lab at that time. B Lab has since replaced that assessment with new standards; our audit against them has not concluded, so we are not claiming a result from it. Our purpose is written into our articles of association. For us, it’s not a badge. It’s how we’ve operated since day one.

B Corp on our sustainability page Our profile in the B Corp directory