Why we do collabs

It all started when we began experimenting with making our own products. We launched a few merch items, hoodies and caps made from organic cotton, but they were produced in China. Even though the materials were better, the products didn’t live up to our sustainability principles. We decided to stop selling them, even while we still had stock, because they didn’t represent what we stood for. At the same time, we realized that with the amount of work we were putting into perfecting our skis, there simply wasn’t enough time to perfect every other product, hoodies, t-shirts, jackets, poles, or anything else. That’s when we started looking for partners. There are so many incredible brands out there creating thoughtful, well-engineered products, and we saw an opportunity to collaborate instead of reinventing the wheel.

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Each collaboration has been a massive learning experience. We bring over 15 years of experience in the ski industry, as skiers and filmmakers who’ve tested countless products at a professional level, and suddenly we’re meeting designers who can bring ideas to life from scratch. Those creative exchanges, where our ideas met theirs, have been incredibly rewarding. They’ve inspired both sides, and in some cases even influenced our partners’ own design processes. Working with rider-owned brands has been one of our goals, and we call it the Freeski Pact. Together, we show that independent brands can shape the sport from within. Our collaborations push product design toward responsibility and relevance. We want to prove high performance and sustainability can coexist. They also help us broaden skiing’s reach, showing that ski culture can live far beyond the slopes. Every collaboration begins with a shared vision. Whether it’s a random T-bar ride meeting or years of creative exchange, our partnerships grow naturally from passion for the sport. For us, collaborations are about progress : for design, for culture, and for the planet. These collabs are well-considered, high-quality products that we’re proud to offer. Our collaboration vision has allowed us to reach that level of craftsmanship while working alongside brands we truly admire. It’s been a win-win, and we’re really excited about what’s next.

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