How a Ski Is Made

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‍What you'll see

About nineteen separate pieces go into a pair. Poplar and beech wood for the core, machined to a flex profile that's different for every model. Pre-preg fibreglass that lives in a fridge, because the epoxy is already in it, spread evenly through the fibres by machine, and it would start curing on the shelf. Sidewalls, base, edges, topsheet. All of it laid into a mould by hand, in the right order, by someone who has done it thousands of times and still checks every layer. Then twenty minutes in the press, and a stack of parts comes out as one ski.

Why Sweden

Most skis are built a long way from the people who sell them. Ours are built a train ride from the office, by people we know by name, in a factory that runs on renewable electricity and reuses the heat from its own presses to warm the building. Those two things matter more than most of what gets printed on a topsheet.

Why red

There's no graphic on a pair of 1000skis, and that's a decision, not a shortcut. A ski built this carefully should last years, and the main reason skis don't is that next season's graphics make this season's look old. So we designed ours to look the same in five years as they do today, and put all the effort into what's underneath the topsheet instead.

Watch the film. Next time you click into a pair, you'll know exactly what's under your feet.

KEEP THE CULTURE MOVING.