September 18, 2026
September 28, 2026
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2
min read
Magnus Granér | Founder interview
We Made a Podcast. Sort Of. Half the company is in Biarritz right now. The official reason is work. The real reason is that the Atlantic has waves in September and the Alps do not have snow yet. So we put two chairs on a balcony, a camera in front of them, clipped a mic on Magnus and pressed record.
Video credits goes here
Video credits goes here
Fifty minutes later we had our first podcast. Magnus Granér, co-founder, film skier, X Games Real Ski winner, the guy who takes the train to the Alps. And me asking the questions.
It's the first one, so we don't know what this is yet. The plan is to sit down with every owner of 1000skis, one at a time, same setup, and see where it goes. If people watch, we keep going. If people have questions they want asked, tell us.
We start where Magnus started, with a brother and a bunch of dogs, and get to what he skis now. His words: "I'm very much a hybrid all-terrain vehicle." Then the thing that keeps him up at night this autumn.
We talk about why he filmed instead of competing. Then the one contest that mattered: the six weeks filming X Games Real Ski, the week everything snapped, the 070 Shake soundtrack, and driving to Denver to collect gold with Henrik in second and LJ in third.
We talk about the beginning of 1000skis. The five prototypes we skied blind for days before anyone knew what was inside them. And the first team week in Engelberg, when it stopped being an idea and started being a team.
We get into the sustainability thing, properly. Where it comes from, why he stopped flying, what a footprint calculator was actually built for, and why he thinks brands that try to please everyone end up with nothing to say.
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News
Products
Sustainability
September 30, 2026
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2
min read
How a Ski Is Made
Every pair of 1000skis is built by hand at Åre Ski Factory, a small ski factory in the mountains of northern Sweden, a short walk from the lifts of Åre, the country's biggest ski resort. A crew of skiers has been building skis and snowboards there since 1981. We've built every pair of 1000skis there since the company started in 2021, and we've learned more about skis from them than from anywhere else.
News
Sustainability
September 18, 2026
•
2
min read
Magnus Granér | Founder interview
We Made a Podcast. Sort Of. Half the company is in Biarritz right now. The official reason is work. The real reason is that the Atlantic has waves in September and the Alps do not have snow yet. So we put two chairs on a balcony, a camera in front of them, clipped a mic on Magnus and pressed record.
News
September 8, 2026
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7
min read
Five Years. Still Red.
Five years ago today, 1000 went live. A website, three red skis, and six people refreshing the page to see if anyone would actually buy a pair. But it didn't start there. It started with a phone call I'd been dying to make.
News
August 27, 2026
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5
min read
Australia Joins the Team: Meet Martin Longhitano
Martin Longhitano is an Australian/Italian freeskier, born on Sydney’s northern beaches, raised on Thredbo weekends and Perisher seasons, and from today he’s riding 1000skis.
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News
February 12, 2026
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5
min read
1000 Fam Week
1000 Fam Week: A week on the glacier in Les Deux Alpes. Join the 1000skis team and co-founders for daily coaching, testing, and workshops. June 13th – 20th
Les Deux Alpes, France
Sustainability
January 13, 2026
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3
min read
Sustainable Travel and Mountain Access
At 1000, the mountains are the reason we exist. The snow, the landscapes, and the communities surrounding them shape everything from our design process to our values and, importantly, the way we travel.
Sustainability
News
November 22, 2025
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6
min read
1000 Is Now a Certified B Corporation™
We’re incredibly proud to share that 1000skis is now a Certified B Corporation™. This certification means our business has been verified by B Lab™ as meeting high standards of social and environmental performance, transparency, and accountability, and that we’ve made a legal commitment to stakeholder governance, considering the impact of every decision on our workers, customers, communities, suppliers, and the environment. More importantly, this moment marks the continuation of a journey we’ve been fully committed to since day one: building a ski brand that uses business as a force for good®.
Products
November 12, 2025
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6
min read
1000 | Haglöfs : The Dream Kit
A meeting of two worlds: raw freeski style and top-tier mountain performance. The 1000 | Haglöfs collab brings together the culture and creativity of new-age skiing with the technical expertise of one of the world’s most trusted outdoor brands.
Sustainability
October 22, 2025
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4
min read
Shipping Smarter: Ocean Freight Shrinks Our Carbon Footprint
Switching from flying individual orders to shipping bulk batches by boat has cut our emissions by about 94%. The exact numbers are estimates, but the difference is clear, slower shipping means a lighter footprint. It’s a change that keeps our skis moving forward, with far less impact on the planet.
Products
October 11, 2025
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3
min read
1000 | FabPatch 1UP Repair Patches
These patches are your ticket to extending the life of your favorite gear without needles, irons, or excuses. Born from a rip and reborn through collaboration, the 1UP patches keep your clothes in the game and the planet a little cleaner.
Random
1000FAM
September 22, 2025
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5
min read
Another Red Circle - The Tomato Pie
There’s something funny about how life circles, quite literally. Our skis? Red. Our logo? Red. And lately, even our dinners have joined the movement.
Sustainability
News
September 11, 2025
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8
min read
Joining the WSN
We first heard about the WSN during the Nordic Protect Our Winters summit. A network where the ski and snowboard industry tackle sustainability together ?! We had dreamt of this type of industry collaboration, and we couldn’t be more stoked when we got accepted into the network.
Random
August 22, 2025
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7
min read
Freeskiing and our Heritage
Skiing’s history is a legacy written in snow. To understand where skiing is going, we need to look back at where it all began.
Products
August 11, 2025
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2
min read
Why we do collabs
We only create collaborations we genuinely stand behind, projects with brands we truly believe in. That shared passion leads to products built with care and intention. That’s the only thing that feels right for us.
Products
July 22, 2025
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1
min read
1000 | Chimi Goggles & Sunglasses Collab
The 1000 | Chimi collab is where high-performance gear meets fashion-driven style. Born from years of trust and creative freedom, it’s a collection built to expand ski culture while delivering products that perform on the slopes and stand out beyond them.
Products
July 11, 2025
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2
min read
1000 | Kang Poles Collab
The 1000 | Kang Poles are a collaboration merging freeride performance with sustainability. Built in Sweden using 100% recycled aluminum, they balance durability, adjustability, and eco-conscious design. These poles prove that technical gear can also be planet-friendly.
Products
June 22, 2025
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2
min read
1000 | Capeesh Beanie & Belt Collab
We linked up with Capeesh to drop two essentials : a beanie and a belt. This collab is about the Freeski Pact : rider-owned brands holding it down for the culture. Sun & clouds, a shared sky. 1000 | Capeesh is freeskiers backing freeskiers.
Products
June 11, 2025
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3
min read
1000 | SoftTIE Straps
Ski straps might seem like a small accessory, but for many skiers they’re an essential tool on and off the mountain. We sat down to talk about why these simple pieces of gear are so useful, and what makes them worth rethinking from a sustainability perspective.